60-Day Performance Comparison
4,500 → 4,500 (—). The decline needs investigation across traffic, conversion, and retention.
6.3% (prior: 6.9%). Fewer customers are coming back. Check email/SMS cadence and post-purchase experience.
$93.00 vs $95.05. AOV decline may indicate more discounting or smaller basket sizes.
52.6% of orders discounted (prior: 58.2%). Healthy — discounting is under control.
| Week | Prior Orders | Prior Revenue | Current Orders | Current Revenue | Δ Orders | Δ Revenue |
|---|---|---|---|---|---|---|
| 2026-02-16 | 236 | $23,470 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-02-17 | 75 | $7,775 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-02-23 | 354 | $35,238 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-02-24 | 141 | $13,351 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-02 | 280 | $27,644 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-03 | 64 | $6,340 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-09 | 381 | $35,985 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-10 | 132 | $12,506 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-16 | 437 | $39,949 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-17 | 118 | $10,667 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-23 | 394 | $37,047 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-24 | 98 | $9,281 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-30 | 472 | $43,642 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-03-31 | 94 | $8,737 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-04-06 | 347 | $32,763 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-04-07 | 79 | $7,568 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-04-13 | 645 | $61,567 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-04-14 | 153 | $14,188 | 0 | $0 | ↓100.0% | ↓100.0% |
| 2026-04-20 | 0 | $0 | 382 | $34,770 | — | — |
| 2026-04-21 | 0 | $0 | 118 | $10,438 | — | — |
| 2026-04-27 | 0 | $0 | 414 | $38,938 | — | — |
| 2026-04-28 | 0 | $0 | 86 | $8,045 | — | — |
| 2026-05-04 | 0 | $0 | 396 | $36,543 | — | — |
| 2026-05-05 | 0 | $0 | 104 | $9,550 | — | — |
| 2026-05-11 | 0 | $0 | 465 | $44,643 | — | — |
| 2026-05-12 | 0 | $0 | 35 | $3,225 | — | — |
| 2026-05-18 | 0 | $0 | 399 | $38,423 | — | — |
| 2026-05-19 | 0 | $0 | 101 | $9,589 | — | — |
| 2026-05-25 | 0 | $0 | 396 | $37,054 | — | — |
| 2026-05-26 | 0 | $0 | 104 | $9,898 | — | — |
| 2026-06-01 | 0 | $0 | 389 | $36,378 | — | — |
| 2026-06-02 | 0 | $0 | 111 | $9,766 | — | — |
| 2026-06-08 | 0 | $0 | 413 | $37,759 | — | — |
| 2026-06-09 | 0 | $0 | 112 | $10,165 | — | — |
| 2026-06-15 | 0 | $0 | 388 | $35,477 | — | — |
| 2026-06-16 | 0 | $0 | 87 | $7,847 | — | — |
| Source | Current Orders | Current Revenue | Prior Orders | Prior Revenue | Δ Orders |
|---|---|---|---|---|---|
| web | 4,347 | $407,866 | 4,368 | $418,182 | ↓0.5% |
| 3890849 | 96 | $8,829 | 92 | $8,559 | ↑4.3% |
| 2329312 | 21 | $1,714 | 11 | $976 | ↑90.9% |
| shopify_draft_order | 36 | $99 | 29 | $0 | ↑24.1% |